Design Internship

I've finally earned my certificate in Graphic Design at Laney College. I'm working as a Design Intern with a team other six other designers at Oakland Digital & Literacy Center this summer.

Our first assignment was to create a digital announcement in our own style. I created a pencil drawing which I scanned into Photoshop. It was "painted" in Photoshop using the Brush and Mixer Brush tools.

A lesson in “Hand Written” fonts

I had an interview for a summer internship yesterday, and got some great advice on the font choice used on one of my portfolio pieces.

For my final project for a design class, I chose to do an ad for my favorite pair of sandals. Since hand drawing at least part of the ad was a required element, I had the idea to create the ad around a woman who likes to hike, and likes to write and draw in her art journal. Nearly all of the text for the ad was written in the journal, and I chose a font called “Segoe Script” (shown in left sample below) because it looked like hand writing, and would give the casual feeling I was trying to achieve in the advertisement.

 

The problem with using a font to represent handwriting, is that it’s a little too perfect. Escpecially for large amounts of text with repeating letters, it’s quite obvious that it was typed on the computer. It’s usually better if you want to represent handwriting to actually write it out by hand (right sample).

I’m much happier with this project now that I’ve made this change. The images I created are all black and white drawings which I scanned into Photoshop. I used the Brush tool and the Mixer Brush tool to “paint” the images in Photoshop. This was the first time I used the Mixer Brush tool, and I found it to be alot like blending two colors of wet paint together with a brush.

Rowell Ranch Rodeo Parade

A couple of weekends ago I went to the Rowell Ranch Rodeo Parade in Castro Valley so Camilla could hand out tote bags and flyers for her school. I went with my camera to take lots of photos and get inspiration for a final project for my Photoshop class. I got frustrated trying to put many photos together to represent parade and community and not just the rodeo. My initial efforts looked very cluttered and busy, and didn’t have any focus.

Going back to planning stage, I decided I could make an effective poster with just words. I picked a simple background drawing, and then focused on how to arrange the words for good visual impact. The parade has been around for over 90 years, so I had the idea to make a vintage looking sign. I gave it further character by placing a photo of some old boards you might find on an old ranch (actually my backyard fence) behind the image, and then blending the two with many layers.

Inspire Oakland Billboard

I was excited to find out last night that my billboard design for ODALC’s Inspire Oakland program won 2nd place. You can expect to see it on a billboard soon.

For my design, I decided to focus on the view from Arrowhead Marsh located in Martin Luther King Jr. Park near the Oakland Airport. I imagined viewing the distant skyline from the air. Some artistic license was used in bringing the buildings much closer.

Watercolor was used to paint the view in a stylized way with bright hues, and I allowed the distant downtown to blend into the bay and marshland below. I created a second painting of my hand lettered text, and the two paintings were brought together in Photoshop.

Anthropomorphic Sketches

Yes, the backpack drawing from last week is meant to represent Minnie Pearl. I was trying to think of a celebrity who had a recognizable personality beyond a character they portrayed. It seems Minnie Pearl was nearly always in character. If you know anything about her, I suppose the price tag was a huge clue.

This week we drew sketched Anthropomorphic objects. It was fun to look at objects and figure out what kind of human characterics I could give them. As soon as I sketched a foot on the heel of a pump, the top of the heel resembled a hip. I call this a “barefoot” shoe, since the shoe isn’t wearing a shoe.

Putting a face on the head of hammer seemed like an obvious choice. He looks angry. Maybe because his nose gets sore when he’s working.

Some Sketches

I have been sketching this weekend for school projects. (Ignore the lines down the middle of each. All were done on very large paper which has been folded and had to be scanned in parts.)

Here is what you would see if you were me looking down at yourself sketching.

A backpack designed to show the character of a famous celebrity. Can you guess who? I’ll give an answer in my next post.



A scarf designed to represent my own personality.



















And a tattoo  which is also meant to represent my personality (although I can’t ever imagine getting a tattoo). This one stumped me until I thought about taking similar elements from the scarf and wrapping it around my arm, then it came fairly easy.

Oakland Watercolor Painting

This is a new watercolor which I am using as the main image in a graphic arts assignment. I am working with it in photoshop to combine it with lettering I hand painted on a separate sheet.